In this module you will learn:
What are the lead sources in social selling
How exactly does a sales lead differ from a marketing lead?
What are some example definitions and parameters of marketing and sales leads
What elements of a lead path in the organization should be included in order for marketing leads to support sellers
How a telephone conversation with a marketing lead should be conducted so that it leads to the next steps in the sales process
What actions should be taken with leads that are not ready for talks and projects