In this module you will learn to:
What are lead generation campaigns and what are the methods for generating leads
What content should be created to power lead generetion and social selling campaigns
How should a collaborative webinar campaign be approached
How should a joint lead campaign based on an e-book be approached
How should a company profile be used to generate leads
What tools can marketing use to support the lead generation process and what mistakes should be avoided
You will find the module summary in the “training materials” tab.