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From the module you will learn:

  • Why is selling in B2B becoming more and more difficult?

  • How can social selling support your team?

  • What is social selling and what activities does it include?

  • Which competencies does social selling need?

  • How can you prepare for social selling activities?

  • Which LinkedIn account should I choose?

  • What is the role of the Head of Sales for implementing the social selling strategy?

You will find the module summary in the “training materials” tab.