In this module you will learn:

• What are the lead sources in social selling
  How exactly does a sales lead differ from a marketing lead?

• What are some example definitions and parameters of marketing and sales leads

• What elements of a lead path in the organization should be included in order for marketing leads to support sellers

• How a telephone conversation with a marketing lead should be conducted so that it leads to the next steps in the sales process

• What actions should be taken with leads that are not ready for talks and projects