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In this module you will learn:

  • What are the lead sources in social selling
    How exactly does a sales lead differ from a marketing lead?

  • What are some example definitions and parameters of marketing and sales leads

  • What elements of a lead path in the organization should be included in order for marketing leads to support sellers

  • How a telephone conversation with a marketing lead should be conducted so that it leads to the next steps in the sales process

  • What actions should be taken with leads that are not ready for talks and projects