In this module you will learn to:

• What are lead generation campaigns and what are the methods for generating leads

• What content should be created to power lead generetion and social selling campaigns

• How should a collaborative webinar campaign be approached

• How should a joint lead campaign based on an e-book be approached

• How should a company profile be used to generate leads

• What tools can marketing use to support the lead generation process and what mistakes should be avoided

You will find the module summary in the “training materials” tab.