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In this module you will learn to:

  • What are lead generation campaigns and what are the methods for generating leads

  • What content should be created to power lead generetion and social selling campaigns

  • How should a collaborative webinar campaign be approached

  • How should a joint lead campaign based on an e-book be approached

  • How should a company profile be used to generate leads

  • What tools can marketing use to support the lead generation process and what mistakes should be avoided

You will find the module summary in the “training materials” tab.