This module is intended for marketing.
From this module you will learn:

• What are the main objectives of the content marketing strategy in social selling?

• Why is it important to include sellers in your strategy building preparations?

• Why is it important to include customers in your strategy building preparations?

• What elements should be included when building a content strategy?

• How can a company profile on LinkedIn support content marketing and social selling activities?

You will find the module summary in the “training materials” tab.