In this module you will learn:

• How can webinars be used for building a personal brand, as well as for the sales process?

• How can e-books be used for building a personal brand, as well as for the sales process?

• How can LinkedIn be used in the first stage and as a support for other processes?

• How can content be used in various customer contact channels and at various stages of the sales process?

• What types of warm methods for reaching customers can sellers use thanks to LinkedIn?

• How can LinkedIn make up your customer base?

• Where can digital customer signals be found?

• What modern tools can be used?

You will find the module summary in the “training materials” tab.